Methods Of Research

Primary Research

Primary research involves the collection of data that does not already exist, which is research to collect original data. Primary Research is often undertaken after the researcher has gained some insight into the issue by collecting secondary data. This can be through numerous forms, including direct observation and telephone interviews Questionnaires, Surveys, Observations and testing
amongst others. This information may be collected in things like questionnaires and interviews.

Secondary Research

Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments, secondary research can come from either internal or external sources.The proliferation of web search engines has increased opportunities to conduct secondary research without paying fees to database research providers some examples of secondary research methods would be looking something up on the internet, asking on yahoo answers,  learning from your teacher or someone else also books on the topic you are interested in researching.


Quantitative research

Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target.
Quantitative market research typically includes customer surveys and questionnaires. These can be conducted face-to-face with a clipboard and pen, over the telephone, via post or email, online or via your website. Survey questions have to be carefully considered so that the results will provide meaningful data.


Qualitative research

Qualitative research seeks out the ‘why’, not the ‘how’ of its topic through the analysis of unstructured information things like interview transcripts, open ended survey responses, emails, notes, feedback forms, photos and videos. It doesn’t just rely on statistics or numbers, which are the domain of quantitative researchers.
Qualitative research is used to gain insight into people's attitudes, behaviours, value systems, concerns, motivations, aspirations, culture or lifestyles. It’s used to inform business decisions, policy formation, communication and research. Focus groups, in-depth interviews,case studies,  content analysis.